1) Given the above information, which restaurant would you suggest the owners to continue running and why? Your answer must be supported with appropriate performance metrics and should include the rationale for your decision. Then, 2) suggest two (2) strategies to increase the profits of the restaurant. 3) The owners of Fresh Wave Resort are also concerned about the function space and request that you liaise with cales and marketing to review strategies to increase function sales and venue bookings Heing the pricelaluo man ac

Financial Accounting: The Impact on Decision Makers
10th Edition
ISBN:9781305654174
Author:Gary A. Porter, Curtis L. Norton
Publisher:Gary A. Porter, Curtis L. Norton
Chapter2: Financial Statements And The Annual Report
Section: Chapter Questions
Problem 2.1AP
icon
Related questions
Question
7
Case Study Three
You are the Revenue Manager of Fresh Wave Resort. The resort has 280 rooms and two restaurants (La Padella and
Golden Greek) for 400 people. After the annual meeting, the owners of Fresh Wave Resort are concerned about
running those two restaurants continuously and request you to review and evaluate the performance of the
restaurants from last month, May.
• La Padella and Golden Greek has 200 seats, respectively.
• La Padella is open from 12 - 10pm and Golden Greek is open from 11am - 10pm.
May's Income Report
La Padella
Golden Greek
27,890
Number of Covers Served
26,470
F&B Revenue
$1,482,135.00
$1,353,593.00
Cost of F&B Sales
$302,780.00
$265,282.00
Salaries & Wages
$199,625.00
$211,329.00
Required
1) Given the above information, which restaurant would you suggest the owners to continue running and why? Your
answer must be supported with appropriate performance metrics and should include the rationale for your decision.
Then, 2) suggest two (2) strategies to increase the profits of the restaurant.
3) The owners of Fresh Wave Resort are also concerned about the function space and request that you liaise with
sales and marketing to review strategies to increase function sales and venue bookings. Using the price/value map as
below, do you agree with the owners or can you suggest an alternative strategy to present? You should justify your
response by referring to the price/value map and relevant revenue management principles.
Transcribed Image Text:Case Study Three You are the Revenue Manager of Fresh Wave Resort. The resort has 280 rooms and two restaurants (La Padella and Golden Greek) for 400 people. After the annual meeting, the owners of Fresh Wave Resort are concerned about running those two restaurants continuously and request you to review and evaluate the performance of the restaurants from last month, May. • La Padella and Golden Greek has 200 seats, respectively. • La Padella is open from 12 - 10pm and Golden Greek is open from 11am - 10pm. May's Income Report La Padella Golden Greek 27,890 Number of Covers Served 26,470 F&B Revenue $1,482,135.00 $1,353,593.00 Cost of F&B Sales $302,780.00 $265,282.00 Salaries & Wages $199,625.00 $211,329.00 Required 1) Given the above information, which restaurant would you suggest the owners to continue running and why? Your answer must be supported with appropriate performance metrics and should include the rationale for your decision. Then, 2) suggest two (2) strategies to increase the profits of the restaurant. 3) The owners of Fresh Wave Resort are also concerned about the function space and request that you liaise with sales and marketing to review strategies to increase function sales and venue bookings. Using the price/value map as below, do you agree with the owners or can you suggest an alternative strategy to present? You should justify your response by referring to the price/value map and relevant revenue management principles.
Expert Solution
steps

Step by step

Solved in 2 steps with 2 images

Blurred answer
Knowledge Booster
Market Efficiency
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, accounting and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Financial Accounting: The Impact on Decision Make…
Financial Accounting: The Impact on Decision Make…
Accounting
ISBN:
9781305654174
Author:
Gary A. Porter, Curtis L. Norton
Publisher:
Cengage Learning
Managerial Accounting
Managerial Accounting
Accounting
ISBN:
9781337912020
Author:
Carl Warren, Ph.d. Cma William B. Tayler
Publisher:
South-Western College Pub
Financial And Managerial Accounting
Financial And Managerial Accounting
Accounting
ISBN:
9781337902663
Author:
WARREN, Carl S.
Publisher:
Cengage Learning,
Managerial Accounting: The Cornerstone of Busines…
Managerial Accounting: The Cornerstone of Busines…
Accounting
ISBN:
9781337115773
Author:
Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Publisher:
Cengage Learning