1 Strategic use of intermediaries can be a double-edged sword. Consider this statement in relation to intermediaries used by focal organizations and any one category of stakeholder. 2 How would your answer to question 1 change according to the strategy to influence the focal organization pursued by the stakeholder? Consider in turn withholding, usage, voice, and damage strategies. 3 Consider the issue of the social responsibility of the media itself. Which stakeholders are likely to be more influential with the media? What strategies are more likely to influence the media?

1 Strategic use of intermediaries can be a double-edged sword. Consider this statement in relation to intermediaries used by focal organizations and any one category of stakeholder. 2 How would your answer to question 1 change according to the strategy to influence the focal organization pursued by the stakeholder? Consider in turn withholding, usage, voice, and damage strategies. 3 Consider the issue of the social responsibility of the media itself. Which stakeholders are likely to be more influential with the media? What strategies are more likely to influence the media?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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