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How can a brand successfully expand into new markets while maintaining its core brand identity?
Step by step
Solved in 3 steps
- 'Brand parity' has become a major issue for companies. Identify three product categories in which a brand purchase is not very important. Why is the brand not important? Food, gas, and medicine Identify three product categories in which the brand is important. What brand or brands do you typically purchase in each category? Why? (Discuss phones (apple), cars (toyota), tools (black and decker)Identify a specific brand that has developed a high level of brand equity.What specific aspects of that brand establish its brand equity?Discuss Why is brand management important for a company's success?