1) Which of the following is NoT a reason for firms to participate in strategic alliances? a. To allow firms to combine their resources, capabilities, and core competencies. b. To develop oligopolies in a market and eliminate competition. C. To encourage beneficial partnerships between firms. d. To allow firms to pursue benefits in designing, manufacturing, or distributing goods. 2) A firm can create a competitive advantage: a. through either a cost leadership or differentiation strategy. b. by increasing its sales and net profit. c. only by ottering unique product features to the target market. d. only through implementing a cost lecdership strategy.

1) Which of the following is NoT a reason for firms to participate in strategic alliances? a. To allow firms to combine their resources, capabilities, and core competencies. b. To develop oligopolies in a market and eliminate competition. C. To encourage beneficial partnerships between firms. d. To allow firms to pursue benefits in designing, manufacturing, or distributing goods. 2) A firm can create a competitive advantage: a. through either a cost leadership or differentiation strategy. b. by increasing its sales and net profit. c. only by ottering unique product features to the target market. d. only through implementing a cost lecdership strategy.

Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Chapter6: Category Strategy Development

Section: Chapter Questions

Problem 1DQ

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