1. Calculate residual income, assuming Doorchime defines investment as total assets. 2. Calculate EVA for the year. Adjust both the year-end assets and operating income for advertising assuming that for the purposes of economic value added the advertising is capitalized and amortized on a straight- line basis over 4 years. 3. Discuss the difference between the outcomes of requirements 1 and 2. Which measure would you recommend, and why? Required

Cornerstones of Financial Accounting
4th Edition
ISBN:9781337690881
Author:Jay Rich, Jeff Jones
Publisher:Jay Rich, Jeff Jones
Chapter12: Fainancial Statement Analysis
Section: Chapter Questions
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Residual income and EVA; timing issues. Doorchime Company makes doorbells. It has a weighted-average cost of capital of 6% and total assets of $5,690,000. Doorchime has current liabilities of $550,000. Its operating income for the year was $630,000. Doorchime does not have to pay any income taxes. One of the expenses for accounting purposes was a
$70,000 advertising campaign run in early January. The entire amount was deducted this year, although the Doorchime CEO believes the benecial effects of this advertising will last 4 years.

1. Calculate residual income, assuming Doorchime defines investment as total assets.
2. Calculate EVA for the year. Adjust both the year-end assets and operating income for advertising assuming
that for the purposes of economic value added the advertising is capitalized and amortized on a straight-
line basis over 4 years.
3. Discuss the difference between the outcomes of requirements 1 and 2. Which measure would you
recommend, and why?
Required
Transcribed Image Text:1. Calculate residual income, assuming Doorchime defines investment as total assets. 2. Calculate EVA for the year. Adjust both the year-end assets and operating income for advertising assuming that for the purposes of economic value added the advertising is capitalized and amortized on a straight- line basis over 4 years. 3. Discuss the difference between the outcomes of requirements 1 and 2. Which measure would you recommend, and why? Required
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