1. Describe how the Shell PLC engagement with sustainable development and/or SDGs impacts the ways in which it achieves and sustains competitive advantage across different national markets: E.g., how does the firm manage countervailing pressures for global integration, national responsiveness, and worldwide learning and innovation with regard to sustainable business practices and/or SDGs? What aspects of their engagement are uniform and globally integrated? What aspects are differentiated and locally responsive? Why? How do firms adapt strategically as their industries or competitive environments change in response to increasing environmental, social and governance (ESG) pressures? What new strategic capabilities related to ESG considerations are required as firms expand internationally? How are those capabilities deployed in different national markets? Make sure to support your observations with data and/or examples derived from your research.

1. Describe how the Shell PLC engagement with sustainable development and/or SDGs impacts the ways in which it achieves and sustains competitive advantage across different national markets: E.g., how does the firm manage countervailing pressures for global integration, national responsiveness, and worldwide learning and innovation with regard to sustainable business practices and/or SDGs? What aspects of their engagement are uniform and globally integrated? What aspects are differentiated and locally responsive? Why? How do firms adapt strategically as their industries or competitive environments change in response to increasing environmental, social and governance (ESG) pressures? What new strategic capabilities related to ESG considerations are required as firms expand internationally? How are those capabilities deployed in different national markets? Make sure to support your observations with data and/or examples derived from your research.

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter8: Global Marketing

Section8.6: Determining A Market Entry Strategy

Problem 1LO

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