A. Do you agree or disagree with the statement that “Groupon has no sustainable competitive advantage”? Please explain your point of view. B. How does Groupon add value to the companies whose offers are sold on the site?
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1.
A. Do you agree or disagree with the statement that “Groupon has no sustainable competitive advantage”? Please explain your point of view.
B. How does Groupon add value to the companies whose offers are sold on the site?
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- Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What should Sharon do in this situation?Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What does the Institute of Supply Management code of ethics say about financial conflicts of interest?Case Study 2 Apple and Samsung mobile phones: When Apple first introduced the iPhone, its initial price was as high as $599 per phone. The phones were purchased only by customers who really wanted the sleek new gadget and could afford to pay a high price for it. Six months later, Apple dropped the price to $399 for an 8-GB model and $499 for the 16-GB model to attract new buyers. Within a year, it dropped prices again to $199 and $299, respectively, and you can now get a basic 8-GB model for free with a wireless phone contract. In this way, Apple has skimmed the maximum amount of revenue from the various segments of the market. On the other hand, in Kenya, Nigeria, and other Africa countries, Samsung recently unveiled an affordable yet full-function Samsung Galaxy Pocket model that sells for only about $120. The Samsung Pocket is designed and priced to encourage millions of first time African buyers to trade up to smartphones from their more basic handsets. Samsung also offers a line…
- Case Study 2 Apple and Samsung mobile phones: When Apple first introduced the iPhone, its initial price was as high as $599 per phone. The phones were purchased only by customers who really wanted the sleek new gadget and could afford to pay a high price for it. Six months later, Apple dropped the price to $399 for an 8-GB model and $499 for the 16-GB model to attract new buyers. Within a year, it dropped prices again to $199 and $299, respectively, and you can now get a basic 8-GB model for free with a wireless phone contract. In this way, Apple has skimmed the maximum amount of revenue from the various segments of the market. On the other hand, in Kenya, Nigeria, and other Africa countries, Samsung recently unveiled an affordable yet full-function Samsung Galaxy Pocket model that sells for only about $120. The Samsung Pocket is designed and priced to encourage millions of first time African buyers to trade up to smartphones from their more basic handsets. Samsung also offers a line…Case Study 2 Apple and Samsung mobile phones: When Apple first introduced the iPhone, its initial price was as high as $599 per phone. The phones were purchased only by customers who really wanted the sleek new gadget and could afford to pay a high price for it. Six months later, Apple dropped the price to $399 for an 8-GB model and $499 for the 16-GB model to attract new buyers. Within a year, it dropped prices again to $199 and $299, respectively, and you can now get a basic 8-GB model for free with a wireless phone contract. In this way, Apple has skimmed the maximum amount of revenue from the various segments of the market. On the other hand, in Kenya, Nigeria, and other Africa countries, Samsung recently unveiled an affordable yet full-function Samsung Galaxy Pocket model that sells for only about $120. The Samsung Pocket is designed and priced to encourage millions of first time African buyers to trade up to smartphones from their more basic handsets. Samsung also offers a line…Case Study 2: Apple and Samsung mobile phones: When Apple first introduced the iPhone, its initial price was as high as $599 per phone. The phones were purchased only by customers who really wanted the sleek new gadget and could afford to pay a high price for it. Six months later, Apple dropped the price to $399 for an 8-GB model and $499 for the 16-GB model to attract new buyers. Within a year, it dropped prices again to $199 and $299, respectively, and you can now get a basic 8-GB model for free with a wireless phone contract. In this way, Apple has skimmed the maximum amount of revenue from the various segments of the market. On the other hand, in Kenya, Nigeria, and other Africa countries, Samsung recently unveiled an affordable yet full-function Samsung Galaxy Pocket model that sells for only about $120. The Samsung Pocket is designed and priced to encourage millions of first time African buyers to trade up to smartphones from their more basic handsets. Samsung also offers a line…
- Zulily Case Study Quesiton 1-15 At the April 2015 stock price of $14.59, the market values Zulily at $1.86B. This is a big drop from February 2014 high of $68.39 a share price. Describe Zulily's principle assets. Does a $1.86B valuation sem appropriate, given your description of the company's assetts? Please justify your answer.Case Study: A Noodle for a New GenerationWhen Sam Rainer launched Noodle in the USA in spring 2021, it was with a clearlyarticulated marketing strategy – a hefty first year sales goal of $ 1.7 Million. Nine monthsafter rollout, Rainer’s plan seemed to have worked quite well: His skin care company andproduct line had already topped the $1 Million mark and showed no signs of slowing.Formerly of Zirh Skin Nutrition, a male skin care line that was acquired by Shisheido in2000, Rainer recognized an underserved market segment among young people agesfifteen to twenty-nine, a group he called “Generation Me”. A combination of GenerationX and Generation Y, Generation Me had long been ignored by the more recognized skincare companies. Which tended to make products to help older consumers fight such skinailments as wrinkles and recondition aging skin. No serious conservatively price high-endskin care solutions existed for young skin problems, such as oily skin, combination skin,and acne. That is,…CASE STUDY- BRUNT HOTELS, PLC, UNITED KINGDOMBack Ground of Brunt Hotels, PLCBrunt Hotels, PLC, owns more than 60 hotels throughout the United Kingdom. They recentlyacquired a small hotel chain headquartered in France. Brunt’s chief executive decided that halfof the new hotels in France would be retained and rebranded as part of the Brunt Hotels Group;the other half will be sold. This will support Brunt’s strategic objective of growing theorganization slowly to make sure that new ventures are well supported and opened on time andon budget. Brunt’s hotels are considered budget accommodations; they are functional, cleanand reasonably priced.Most guests stay for one to three nights and are a combination of business and leisure travellers.The hotels are typically situated in downtown locations that are easily accessible by masstransit. Tourists are attracted to these hotels in popular visitor destinations where the manylocal attractions mean that they will not be spending much time in…
- CASE STUDY- BRUNT HOTELS, PLC, UNITED KINGDOMBack Ground of Brunt Hotels, PLCBrunt Hotels, PLC, owns more than 60 hotels throughout the United Kingdom. They recentlyacquired a small hotel chain headquartered in France. Brunt’s chief executive decided that halfof the new hotels in France would be retained and rebranded as part of the Brunt Hotels Group;the other half will be sold. This will support Brunt’s strategic objective of growing theorganization slowly to make sure that new ventures are well supported and opened on time andon budget. Brunt’s hotels are considered budget accommodations; they are functional, cleanand reasonably priced.Most guests stay for one to three nights and are a combination of business and leisure travellers.The hotels are typically situated in downtown locations that are easily accessible by masstransit. Tourists are attracted to these hotels in popular visitor destinations where the manylocal attractions mean that they will not be spending much time in…case Study - Corporate corruption — as seen at Steinhoff, oneof South Africa’s largest companies, which announced in December 2017 that it had committed“accounting irregularities” — are, for many citizens, not isolated incidents, but reflect a culture of systemiccorruption in the private sector. The roll call of corruption in the private sector almost mimics that in thepublic sector. In 2017, three South African banks were implicated among 17 banking groups of collusionto fix the price of the rand, after an investigation by the Competition Commission since 2015.In November 2017, the department of water affairs and sanitation revealed that 36 mines operate withoutwater licences, in violation of the National Water Act. They use water and waste and pollute without beingmonitored by the department. In five case studies on mines ranging from platinum to coal by the Centrefor Applied Legal Studies (at the University of the Witwatersrand in 2018 found that very little of the socialand labour…Q.1: Below given is a case study. Read it with full understanding and answer the questions given at the end. CASE STUDY In December 1986, Mr. Bhatti, Manager of NCR Corporation, Karachi was facing the following decisions. In order to gain a greater share of the personal computer market, Mr. Bhatti wondered whether he should use TV advertising, which was highly expensive, but totally ignored by his competitors in Pakistan. Company Background NCR Corporation, head office, Dayton Ohio, USA, was a multinational computer manufacturing company. Products include mainframe, mini computers, ATM and Personal Computers. The company had more than 1,200 branches in 120 countries of the world. Three branches were in Pakistan: Islamabad, Lahore, and Karachi. Personal Computers (PCs) were introduced by the company in 1985. The market for PCs was much wider than that for Mainframe and Mini computers. NCR was the second largest computer selling company in Pakistan. Mr. Bhatti was looking forward to…