1. Read and evaluate the mission statement of that organization accordingly. * A detailed analysis of the mission statement is given with correct components and the legend using the underlisted 9 mission statement components or not. If yes please put number in bracket in which component suit (..)

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Strategic management. Please 

MISSION STATEMENT ANALYSIS OF KRISPY KREME DOUGHNUTS.

i. Evaluation of mission statement

Consumers are our lifeblood, the center of the doughnut. There is no substitute for quality in our service to consumers. Impeccable presentation is critical wherever Krispy Kreme is sold. We must produce a collaborative team effort that is unexcelled. We must cast the best possible image in all that we do. We must never settle for “second best;” we deliver on our commitments. We must coach our team to ever-better results

1. Read and evaluate the mission statement of that organization accordingly.

* A detailed analysis of the mission statement is given with correct components and the legend using the underlisted 9 mission statement components or not. If yes please put number in bracket in which component suit (..)

Mission statement components

1. Customers—Who are the firm's customers?

2. Products or services—What are the firm's major products or services?

3. Markets—Geographically, where does the firm compete?

4. Technology—Is the firm technologically current?

5. Survival, growth, and profitability—Is the firm committed to growth and financial soundness?

6. Philosophy—What are the basic beliefs, values, aspirations, and ethical priorities of the firm?

7. Self-concept (distinctive competence)—What is the firm's major competitive advantage?

8. Public image—Is the firm responsive to social, community, and environmental concerns?

9. Employees—Are employees a valuable asset of the firm?

 

2. Identify whether the mission statement is good or not good. Or need to modify the mission statement in which part is lacking.

*State relevant reason for your answer

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