1. The optimal service level for this business is [ Select ] 2. Given this optimal service level, the optimal quantity to hold is [Select] 3. Given this optimal quantity, the expected sales is [ Select ] v while the expected demand is [ Select ]

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter14: Marketing Channels And Supply Chain Management
Section14.1: Taza Cultivates Channel Relationships With Chocolate
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please help solve. very confused on how to go about this problem. thanks

Remember Center City Cake Shoppe? They now have a big
business serving Philadelphia and its suburbs. They did not
change the business model.
The shop still spends $15 in making each cake, and has a
regular selling price of $25.
For every customer facing a stockout, the Cake Shoppe has
estimated that there is a goodwill loss of $5 (over and above
the lost margin on that sale).
Unsold cakes at the end of the day are sold below cost, at $10,
and are always sold off before the store closes for the night.
Their daily demand distribution is now:
Demand Probability
50
0.10
60
0.15
70
0.25
80
0.25
90
0.15
100
0.10
Transcribed Image Text:Remember Center City Cake Shoppe? They now have a big business serving Philadelphia and its suburbs. They did not change the business model. The shop still spends $15 in making each cake, and has a regular selling price of $25. For every customer facing a stockout, the Cake Shoppe has estimated that there is a goodwill loss of $5 (over and above the lost margin on that sale). Unsold cakes at the end of the day are sold below cost, at $10, and are always sold off before the store closes for the night. Their daily demand distribution is now: Demand Probability 50 0.10 60 0.15 70 0.25 80 0.25 90 0.15 100 0.10
1. The optimal service level for this business is
[ Select ]
2. Given this optimal service level, the optimal quantity to hold
[ Select ]
3. Given this optimal quantity, the expected sales is
[ Select ]
v while the expected demand is
[ Select ]
4. The fill rate is [ Select ]
approximately.
5. Center City Cake Shoppe is going to earn the highest profit
per day with the above service level, and that profit will be $
[ Select ]
Transcribed Image Text:1. The optimal service level for this business is [ Select ] 2. Given this optimal service level, the optimal quantity to hold [ Select ] 3. Given this optimal quantity, the expected sales is [ Select ] v while the expected demand is [ Select ] 4. The fill rate is [ Select ] approximately. 5. Center City Cake Shoppe is going to earn the highest profit per day with the above service level, and that profit will be $ [ Select ]
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