1. VRIN framework and what it comprises -
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- 1. Under the POCD framework, this refers to the vision and mission statements of thecompany:a. Peopleb. Contextc. Opportunityd. Deal2. A common mistake of companies in their quest to create competitive advantage is:a. Lack of analysis on wastageb. Overly priced productsc. Lack of systematic business frameworksd. Inability to manage business3. Ethics theoretically speaking is a moral philosophy because:a. It is not biblicalb. It is a personal choicec. It is taught and practiced in societyd. It begins at home4. Understanding the “Toyota Way” in essence is an example of the study in:a. Ethicsb. Professionalismc. Cultured. Strategies5. This is a common knee jerk reaction by companies when they start losing cash:a. Terminate employeesb. Sell assets, regardlessc. Loan and then put the business under collaterald. File for bankruptcy6. The industry is part of the scope of business ethics because:a. It makes or breaks the employeeb. It influences how your organization behavesc. It can reshape…How do you create a marketing plan for your Walmart that enhances organizational efficiency and effectiveness through the application of ACBSP key business domains of accounting, finance, statistics, economics that outlines where the business is, its desired destination (objectives), and conditions it will face in efforts to reach that destination, how to integrate activities, schedule resources, specify responsibilities, and provide a means of measuring progress?You have become the owner-manager of a small local bubble tea seller that has outlets in 10prime shopping-centre locations across Singapore. Given the structure of this marketdiscussed in question 3, you are considering vertical and horizontal integration. Using thetheory of the optimal boundary of the firm, discuss the make-or-buy decision as well as thescope for horizontal integration and diversification of your firm. What stages of the verticalchain should you consider conducting in-house? What other horizontal markets may youintegrate into?
- For Funher Research (Individual) Do a little researchand find an example of a firm that attempted to sell aproduct or set of products online and failed.a. What do you believe are the key factors that led tothe failure?b. What could the firm have done differently to increase the chances for success?Please answer all questions by explaining both right and wrong answers 1. In the BCG Growth Matrix an SBU which has weakened competition and requires no serious cash investments is called A. Dog B. Question Mark C. Cash cow D. Star 2. The most formal definition of marketing is A. Meeting needs profitably B. Identifying and meeting human and social needs C. The 4Ps (Product, Price, Place, Promotion) D. An organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders. 3. An advertisement that is paid by several organizations is called A. Combined advertising B Cooperative advertising C. Integrated advertising D. Marked down advertising 4. The buying process starts when the buyer recognizes a A. Product B. An advertisement for the product C. A salesperson from a previous visit D. A problem or need3) If the Company have no marketing strategy, explain the following consequence that might affect to their goals, mission and objectives. a) Losing out to competitors b) Losing market share to existing and start-up competitors c) Gaining and retaining fewer customers d) Missing out on opportunities for better targeting e) Lack of planning and discourage to execute good ideas. f) Easily collapse g) No direction in attaining the company’s goals and objectives h) Lack of management
- For Furrher Research (Groups) Identify a large company, like Disney, that has several SBUs. Using the BCGmodel, assign at least one SBU to each category in themodel: star, cash cow, question mark, and dog. Includeat least two pieces of data for each to justify your categorization. Prepare a short presentation to share withyour class.The discussion about which company sizes (small or large) are better innovators from thebeginning presented a large polarization of views. Most studies and opinions indicate thatlarge economic entities, not small ones, have greater achievements in this area and aremore innovative. However, some economists, incl. R.W. Vossen argues that small firms'performance in the field of innovation is much higher than various statistics indicate. Thereasons for this are underestimating their achievements, the low number of patentssubmitted, and the lower degree of innovation of implemented products. And you, whatscale of companies do you think are more innovative?1. Present the vision, mission, core values, and objectives of Jolibee, McDonalds, and KFC. 2. Compare and contrast how these companies are performing based on product quality and services. 3. What differences do you note between its VMO's and the company's present position or status based on its established brand image.
- On a scorching summer day, nothing is more refreshing than a nice, cold cup of iced tea. Butwhat about in the winter time? How can a company that sells such summer treats like Nesteaalso boost sales during the colder months and gain an edge on competing companies suchas Lipton, the leader in the industry?Nestea was competing for market share with Lipton, the leader in iced tea production. Theusual approach of using market trends to develop new products was not generating enoughrevenue or inspiration to overtake Lipton; they needed a more creative innovation. Because ofthe Non-Compete Restrictions of Nestea’s® parent company, Beverage Partners Worldwide(BPW), the joint venture between Coca-Cola and Nestle, Nestea® had to innovate whilesteering clear of the soft drink & hot beverage markets. Rainer Schmidt, the Marketing Directorfor Tea, approached SIT to find new innovative ways of generating new product ideas.Applying SIT’s attribute dependency tool, which creates and dissolves…Make a proposed mission statement of Puregold (Aling Puring) that incorporates ALL of the components and label them:1. Customers2. Products or serviced3. Markets4. Technology5. Concern for survival, growth and profitability6. Philosophy7. Self-concept8. Concern for public image9. Concern for employees Limit to 150 words onlySubject: Strategic Management *** Need Asap pls. Thank you. If a firm succeeds in making the customers switch from the competitor's brands to the firm's brands while maintaining its existing customers intact, there will be an increase in the firm's sales. Why/why not?
