1. In the BCG Growth Matrix an SBU which has weakened competition and requires no serious cash investments is called A. Dog B. Question Mark C. Cash cow D. Star
Please answer all questions by explaining both right and wrong answers
1. In the BCG Growth Matrix an SBU which has weakened competition and requires no serious cash investments is called
A. Dog
B. Question Mark
C. Cash cow
D. Star
2. The most formal definition of marketing is
A. Meeting needs profitably
B. Identifying and meeting human and social needs
C. The 4Ps (Product, Price, Place, Promotion)
D. An organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders.
3. An advertisement that is paid by several organizations is called
A. Combined advertising
B Cooperative advertising
C. Integrated advertising
D. Marked down advertising
4. The buying process starts when the buyer recognizes a
A. Product
B. An advertisement for the product
C. A salesperson from a previous visit
D. A problem or need
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