1. What do you think are the major reasons that more organizations are recruiting a diverse workforce?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
Section11.1: Impossible Foods Cooks Up Meatless Burgers In Silicon Valley
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The diversity of the U.S. population has changed significantly over the past decade, and more shifts are expected over the next 20 years. Some examples include: 1) construction firms are employing a large number of Hispanic/Latinos and they must adapt their recruiting, training, and safety practices to reflect this diversity in their workforce; 2) manufacturing and retail companies have significantly increased the number of minority and women managers and workers over the past decade, which has resulted in more African America, Latino, and women customers; 3) long-haul trucking companies are focusing on recruiting and training women to counter an expected shortage of drivers over the next decade. Questions for Discussion: 1. What do you think are the major reasons that more organizations are recruiting a diverse workforce? 2. What are some ways that recruiting should be done differently to attract more African Americans? Latinos? Women? 3. What are some ways that training could be done differently for African Americans? Latinos? Women?
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ISBN:
9780357033791
Author:
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