1. What is product management ? 5 points 2. What are the Key Responsibilities of a Product Manger? 10 3. Please Draw a Product Life Cycle (20 points) and Explain the 4 Stages of a product life cycle (20 points)
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- Q What is Product Development? Why is it Important? Product development benefits. What are the different stages in product development? What is Stage Gate Approach? Provide everything in detail with as less plagiarised as possible. Don’t Copy paste directly from internet.List the Product Concepts?Case Study: A Noodle for a New Generation When Sam Rainer launched Noodle in the USA in spring 2021, it was with a clearly articulated marketing strategy – a hefty first year sales goal of $ 1.7 Million. Nine months after rollout, Rainer’s plan seemed to have worked quite well: His skin care company and product line had already topped the $1 Million mark and showed no signs of slowing.Formerly of Zirh Skin Nutrition, a male skin care line that was acquired by Shisheido in 2000, Rainer recognized an underserved market segment among young people ages fifteen to twenty-nine, a group he called “Generation Me”. A combination of Generation X and Generation Y, Generation Me had long been ignored by the more recognized skin care companies. Which tended to make products to help older consumers fight such skin ailments as wrinkles and recondition aging skin. No serious conservatively price high-end skin care solutions existed for young skin problems, such as oily skin, combination skin, and…
- Case Study: A Noodle for a New Generation When Sam Rainer launched Noodle in the USA in spring 2021, it was with a clearly articulated marketing strategy – a hefty first year sales goal of $ 1.7 Million. Nine months after rollout, Rainer’s plan seemed to have worked quite well: His skin care company and product line had already topped the $1 Million mark and showed no signs of slowing.Formerly of Zirh Skin Nutrition, a male skin care line that was acquired by Shisheido in 2000, Rainer recognized an underserved market segment among young people ages fifteen to twenty-nine, a group he called “Generation Me”. A combination of Generation X and Generation Y, Generation Me had long been ignored by the more recognized skin care companies. Which tended to make products to help older consumers fight such skin ailments as wrinkles and recondition aging skin. No serious conservatively price high-end skin care solutions existed for young skin problems, such as oily skin, combination skin, and…Q2. (500-550 Words) Explain the concept of New Product development process and how does a marketer use it for a successful product launch? Explain it with the help of how you can launch a product or service into the market following the steps1 - There are different types of new products. Explain how Woolworths could use repositioned products, as well as improved products, as two possible options to introduce a new product. 2 - Briefly discuss the first seven steps in the new product development process and apply the process to Woolworths bringing the clothing made from recycled material to market (reasonable assumptions may apply). 3 -
- 1. Discussion of the theory and concept of New Process Development 2. Discuss the application of New Product Development processes to SMEs & large firms 3. Assess the role played by the New product development process in commercialisation 4. Critical analysis of the Stage Gate New Product Development process.QUESTION 2Sometimes marketers seem to stick with the same packaging ideas year after year regardless of whether they are the best possible design. Following is a list of products. For each one, think of ways the packaging could be improved in terms of its container. Describe what would be the results if they adopted your package ideas.a. Dry cerealb. Laundry detergentc. Potato chipsd. Loaf of breade. Gallon of milkAssume the role of a computer salesperson for the Can Do Computer Company selling to a small company wanting to equip their field sales force of five salespeople with laptop computers. Assume the laptops you are selling have the following four features: (1) lightweight; (2) preloaded e-mail, contact management, and account profile software; (3) durable; and (4) full video and graphics capabilities. For each of these features, develop a list of potential benefits. How would you determine which features and benefits would be most important to this particular customer? How would you determine if a benefit could be classified as a confirmed benefit? Describe what sales tools and aids you might use to enhance your presentation.
- Q10 The____________ is required to submit the Sales Statement. Select one: a. principal b. cash customers c. buyer d. agentQ2 How the quality of the Product can be improved? Discuss its cycle.Business case, Sustainable Products E-commerce Store: As more people become environmentally conscious, there is a growing demand for sustainable products(sustainable pet products, clean beauty products, green technology, zero waste products, sustainable clothings and eco friendly home goods). An e-commerce store that specializes in eco-friendly products can be a profitable business idea. Q1) Give potential resources for this case Q2) what are the objectives based on what’s our specific goal, how we measure our objective, what is achievable and why it will be relevant.