1. What's meant by a "bench-to-bedside" relationship?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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ysis of mistakes and improvement of patient safety.
"We believe that disclosure of errors in an atmosphere that focuses on solu-
tions, not blame, will make healthcare safer for everyone," he wrote.
QUESTIONS FOR REFLECTION
1. What's meant by a "bench-to-bedside" relationship?
2. What reasons might explain Duke University Hospital's initial decision to
provide the news media with reports only on Jesica's condition?
3. The Santillan family and friends decided to pursue a broad public appeal for
a second set of organs for transplant. What strategy and tactics would you
have recommended?
4. Duke's chancellor for health affairs said the case involved questions con-
cerning a patient's privacy rights, needs of the patient's family, and the pub-
lic's right to know. How would you balance these three?
Information for this case was drawn from the following: the Duke University Medical Center Web sites
at http://news.mc.duke.edu/mediakits/detail.php?id=6498 and http://www.dukehealth.org/news/de-
fault.asp; Avery, S., & Martinez, A. (25 February 2003), "Duke caught in PR quagmire," The News &
Observer, p. Al; Cheng, V. (19 February 2003), "Duke's image takes b'ow," The News & Observer, p.
ws & Observer, p. Al; (30 May
A9; Draper, M. (13 February 2003), "Girl's miracle fleeting," The
2003), "Duke's amazing PR coup continues," The Herald-Sun, p. B1; Eisley, M. (16 February 2003),
"Mistake alleged in blood match," The News & Observer, p. B1; Fass, A. (9 June 2003), "Duking it out,"
Forbes, p. 134; Grady, D. (19 February 2003), "Donor mix-up leaves girl, 17, fighting for life," The New
York Times, p. Al; Kirkpatrick, C. (18 June 2003), "Duke Hospital admits to botching transplant," The
Herald-Sun, p. A1; Snyderman, R. (26 April 2003), "Owning up to mistakes in medicine," The News &
Observer, p. A19; and Weissert, W. (7 March 2003), "Mexican village was ready, but Jesica's funeral not
to be," The Herald-Sun, p. A 10.
Transcribed Image Text:ysis of mistakes and improvement of patient safety. "We believe that disclosure of errors in an atmosphere that focuses on solu- tions, not blame, will make healthcare safer for everyone," he wrote. QUESTIONS FOR REFLECTION 1. What's meant by a "bench-to-bedside" relationship? 2. What reasons might explain Duke University Hospital's initial decision to provide the news media with reports only on Jesica's condition? 3. The Santillan family and friends decided to pursue a broad public appeal for a second set of organs for transplant. What strategy and tactics would you have recommended? 4. Duke's chancellor for health affairs said the case involved questions con- cerning a patient's privacy rights, needs of the patient's family, and the pub- lic's right to know. How would you balance these three? Information for this case was drawn from the following: the Duke University Medical Center Web sites at http://news.mc.duke.edu/mediakits/detail.php?id=6498 and http://www.dukehealth.org/news/de- fault.asp; Avery, S., & Martinez, A. (25 February 2003), "Duke caught in PR quagmire," The News & Observer, p. Al; Cheng, V. (19 February 2003), "Duke's image takes b'ow," The News & Observer, p. ws & Observer, p. Al; (30 May A9; Draper, M. (13 February 2003), "Girl's miracle fleeting," The 2003), "Duke's amazing PR coup continues," The Herald-Sun, p. B1; Eisley, M. (16 February 2003), "Mistake alleged in blood match," The News & Observer, p. B1; Fass, A. (9 June 2003), "Duking it out," Forbes, p. 134; Grady, D. (19 February 2003), "Donor mix-up leaves girl, 17, fighting for life," The New York Times, p. Al; Kirkpatrick, C. (18 June 2003), "Duke Hospital admits to botching transplant," The Herald-Sun, p. A1; Snyderman, R. (26 April 2003), "Owning up to mistakes in medicine," The News & Observer, p. A19; and Weissert, W. (7 March 2003), "Mexican village was ready, but Jesica's funeral not to be," The Herald-Sun, p. A 10.
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