1. Which Type of Competitive Advantage and Sustainability best describes the strategy that Delta is currently using? 2. Given the assessment of Delta's generic strategy, is it possible to do more than one, if so is it advisable given their competition? Why or Why not? 3. Consider which life cycle stage best describes the US Domestic Scheduled Passenger Airline Industry in which Delta operates? Explain which stage you think it is in in an provide support.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section2.1: Boltbus Offers Affordable Transportation For Tech-savvy Consumers
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1.  Which Type of Competitive Advantage and Sustainability best describes the strategy that Delta is currently using? 

2. Given the assessment of Delta's generic strategy, is it possible to do more than one, if so is it advisable given their competition? Why or Why not?

3. Consider which life cycle stage  best describes the US Domestic Scheduled Passenger Airline Industry in which Delta operates? Explain which stage you think it is in in an provide support.

4. What implications will this have on your strategic recommendation for Delta ?

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