1. Would organizations really be paying attention to CSR if customers and federal and state agencies weren’t forcing them to? Why or why not? 2. Which is more ethical: altruistic CSR or strategic CSR? Provide examples to explain your answer.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter4: Social Responsibility And Ethics In Marketing
Section4.2: Blue Bell Creameries Moo’ves Ahead After Listeria Crisis
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1. Would organizations really be paying attention to CSR if customers and federal and state agencies weren’t forcing them to? Why or why not?

2. Which is more ethical: altruistic CSR or strategic CSR? Provide examples to explain your answer.

 

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