1.The most critical criterion in selecting a sampling technique is A.how well the sample represents the population being studied B.the size of the sample C.the sampling methodology used to select the sample D.the sampling unit 2.When examining a research problem, prior research a company has conducted on a previous research question would be classified as A.internal secondary data B.internal primary data C.external secondary data D.external primary data 3. The first step in the marketing research process is to define the issue or problem. The second step is to A.examine secondary data for relevant information B.conduct a primary research study C.decide if an outside research firm will be used or if the research will be conducted internally D.analyze and interpret the data

1.The most critical criterion in selecting a sampling technique is A.how well the sample represents the population being studied B.the size of the sample C.the sampling methodology used to select the sample D.the sampling unit 2.When examining a research problem, prior research a company has conducted on a previous research question would be classified as A.internal secondary data B.internal primary data C.external secondary data D.external primary data 3. The first step in the marketing research process is to define the issue or problem. The second step is to A.examine secondary data for relevant information B.conduct a primary research study C.decide if an outside research firm will be used or if the research will be conducted internally D.analyze and interpret the data

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter5: Marketing Research And Information Systems

Section: Chapter Questions

Problem 3DYMP: Using Table 5.3, choose the appropriate survey method(s) you would use to collect primary data for...

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Using Table 5.3, choose the appropriate survey method(s) you would use to collect primary data for one of your information needs. What sampling method would you use?
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