An avant-garde clothing manufacturer runs a series of high-profile, risque ads on a billboard on Highway 101 and regularly collects protest calls from people who ar offended by them. The company has no idea how many people in total see the ad, but it has been collecting statistics on the number of phone calls from irate viewe Number of Туре Description Complaints R Offensive racially/ethnically 10 M Demeaning to men 4 W Demeaning to women 14 Ad is Incomprehensible 6 Other 2 a) Choose the correct Pareto chart below. O A. OB. D. R MW io Type of complaints W RIMO Type of complaints R M W io Type of complaints WRIMÓ Type of complaints ) What percent of the total complaints can be attributed to the most prevalent complaint? The most prevalent complaint is with % of the total complaints. (Enter your response rounded to one decimal place.) Frequency (number) Frequency (number) Frequency (number) (Jə qunu) ouanbes
An avant-garde clothing manufacturer runs a series of high-profile, risque ads on a billboard on Highway 101 and regularly collects protest calls from people who ar offended by them. The company has no idea how many people in total see the ad, but it has been collecting statistics on the number of phone calls from irate viewe Number of Туре Description Complaints R Offensive racially/ethnically 10 M Demeaning to men 4 W Demeaning to women 14 Ad is Incomprehensible 6 Other 2 a) Choose the correct Pareto chart below. O A. OB. D. R MW io Type of complaints W RIMO Type of complaints R M W io Type of complaints WRIMÓ Type of complaints ) What percent of the total complaints can be attributed to the most prevalent complaint? The most prevalent complaint is with % of the total complaints. (Enter your response rounded to one decimal place.) Frequency (number) Frequency (number) Frequency (number) (Jə qunu) ouanbes
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Question
Transcribed Image Text:An avant-garde clothing manufacturer runs a series of high-profile, risque ads on a billboard on Highway 101 and regularly collects protest calls from people who are
offended by them. The company has no idea how many people in total see the ad, but it has been collecting statistics on the number of phone calls from irate viewers:
Number of
Туре
Description
Complaints
R
Offensive racially/ethnically
10
Demeaning to men
4
Demeaning to women
Ad is Incomprehensible
W
14
6
Other
2
a) Choose the correct Pareto chart below.
O A.
В.
Q
WRIMO
RM WIo
Type of complaints
WRIMO
R M W iO
Type of complaints
Type of complaints
Type of complaints
b) What percent of the total complaints can be attributed to the most prevalent complaint?
The most prevalent complaint is
with % of the total complaints. (Enter your response rounded to one decimal place.)
Frequency (number)
m (Jə qunu) fouanbas
Frequency (number)
Frequency (number)
Expert Solution
Step 1
A Pareto chart is a visual diagram. The lengths of the bars address recurrence or cost (time or cash) and are organized with the longest bars on the left and the briefest to the right. In this manner, the chart outwardly portrays which circumstances are more critical. These charts are often used to recognize regions to zero in on first in process improvement. Pareto charts show the arranged recurrence counts of values for the various levels of a clear cut or ostensible variable.
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