10. Can a price increase lead to lower revenue? Suppose a bookstore sells 15 books a day. The price of one book increases from $10 to $12. At this price, the store sells 10 books a day. Discuss the revenue of the store in this case.

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter3: Demand Analysis
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Question 10 (page142)

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10. Can a price increase lead to lower revenue? Suppose a
bookstore sells 15 books a day. The price of one book
increases from $10 to $12. At this price, the store sells 10
books a day. Discuss the revenue of the store in this case.
Transcribed Image Text:10. Can a price increase lead to lower revenue? Suppose a bookstore sells 15 books a day. The price of one book increases from $10 to $12. At this price, the store sells 10 books a day. Discuss the revenue of the store in this case.
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