1 Wendy is unsure how she can find new customers through online selling. You explain to her that there are already facilities available online to help her find new customers. 2 Finally Wendy asks you about the business of doing transactions on the Internet and how she will deal with getting the product to the customer and finalizing the sale.

1 Wendy is unsure how she can find new customers through online selling. You explain to her that there are already facilities available online to help her find new customers. 2 Finally Wendy asks you about the business of doing transactions on the Internet and how she will deal with getting the product to the customer and finalizing the sale.

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter12: Queueing Models

Section: Chapter Questions

Problem 59P

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With the rise of e-commerce and m-commerce, this conflict is likely to continue, as more and more companies are finding ways of making their products accessible online and on mobile apps. How insurance companies can manage this conflict? What startegies they should have, except One strategy to manage this conflict is to follow in Allstate’s footsteps by pairing local agents with each online transaction (Stackpole, 2001). Even if the agent’s interaction in the process is minimal, they are still afforded the commission (Stackpole, 2001). This strategy is a win-win situation: customers have the option of purchasing insurance online and enjoying the ease with which that can occur while insurance agents will still receive their commission. Another strategy to manage this conflict could be to use exclusive offerings. Kawasaki chose to sell only accessories on its website, so as not to impede business at its retailers (Stackpole, 2001). Insurance companies could employ a similar strategy by…
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