1)What is retargeting? What are some strategies used to retarget website visitors? And how can this strategy be used to increase profits?

Principles of Information Systems (MindTap Course List)
12th Edition
ISBN:9781285867168
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter6: Telecommunications And Networks
Section: Chapter Questions
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1)What is retargeting? What are some strategies used to retarget website visitors? And how can this strategy be used to increase profits?

2)Businesses can often choose between an experienced business manager with project manager experience or an experienced information systems specialist to lead enterprise systems development and implementation (like ERP or SCM). Which one would you choose and why?

3) With some exceptions, complying with software accessibility standards is optional and voluntary on the part of the company selling the software. However, it costs a software company more resources in the added development to comply with these accessibility standards. The cost must be offset, or companies that comply with these standards will be at a competitive disadvantage. How can a software vendor use compliance with accessibility standards to increase its revenue?

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