2) Identify and explain the business strategy that the company uses to compete; analyze and explain how the company provides value to its customers and identify the customer target; identify key competitors and analyze/explain how the company distinguishes itself from its competitors; briefly review key performance and financial highlights, as they relate to either positive or negative indicators. Explain how/why, and based on what strategic analyses/frameworks, you reached these conclusions. 3) How would you answer the question - Why is this company more successful than others? (or not, if it's not more successful than others.) What are the most important factors contributing to its success that you think are critical for distinguishing its performance/success from others? How sustainable is/are the bases of that success?

2) Identify and explain the business strategy that the company uses to compete; analyze and explain how the company provides value to its customers and identify the customer target; identify key competitors and analyze/explain how the company distinguishes itself from its competitors; briefly review key performance and financial highlights, as they relate to either positive or negative indicators. Explain how/why, and based on what strategic analyses/frameworks, you reached these conclusions. 3) How would you answer the question - Why is this company more successful than others? (or not, if it's not more successful than others.) What are the most important factors contributing to its success that you think are critical for distinguishing its performance/success from others? How sustainable is/are the bases of that success?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter2: Planning, Implementing, And Evaluating Marketing Strategies

Section2.1: Boltbus Offers Affordable Transportation For Tech-savvy Consumers

Problem 2VC

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