2. Briefly explain four ways in which sellers can convince buyers that they are offering a product of high quality. Which methods apply to the following products: Hyundai automobiles, McDonald's hamburgers, diamonds? Explain.
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- 1. Hertz and other car rental companies charge much more to rent luxury cars such as Ferraris andBentleys than to rent compact cars such as the Toyota Yaris or Chevrolet Sonic. Is this pricediscrimination? Explain 2. A Grocery store issued frequent-buyer cards to willing customers and collected information about their purchases. How should a manager use this information to offer customized discount coupons to individuals?Suppose you manage a large company’s marketing department and are responsible for deciding whether or not to advertise in the Super Bowl. Your team of analysts estimate that for each advertisement, your firm would generate $6 million in additional revenue for the company. It cost $7 million to run a 30-second advertisement. Therefore, your company would expect to lose $1 million in profit for each advertisement. a) Explain why it could still be worthwhile to purchase an advertisement, even though you know in advance that your company would lose $1 million in profit? b)Depict this situation with a game theory payoff matrix. Your company (A) and a major competitor (B) have two potential strategies: to advertise or to not advertise during the Super Bowl. The payoffs in each cell represent the change in firm profits from advertising. Create payoffs in each cell such that the Nash equilibrium is that both firms advertise despite having a higher profit if neither firm advertised.6.What best describes the example/instance for building a model to identify cross-sell opportunities (trying to convince people to adopt a new product category - say jewelry - that they have not bought in before)? A. Any current customer. B. Any new customer who might be interested in jewelry. C. All current customers who up to a certain point in time have NOT bought in the jewelry category. D. All current customers who up to a certain point in time have NOT bought in the jewelry category but did buy jewelry in the next time frame.
- You and your rival must simultaneously decide what price to advertise in the weekly newspaper. If you each charge a low price, you each earn zero profits. If you each charge a high price, you each earn profits of GH¢3. If you charge different prices, the one charging the higher price loses GH¢5 and the one charging the lower price makes GH¢5.i. Find the equilibrium when there are no repeated transactions.ii. Now suppose there are repeated transactions. How would that change the results?Q 8. The pie-chart given above shows the annual global market share of Pepsi and Coke for the last five years on average. Under what market structure do Pepsi and Coke operate? What microeconomic model can best describe the behavior of Pepsi and Coke? Explain the main theme of this model. Given the obvious market share of both Pepsi and Coke, on what grounds would you justify the multibillion-dollar annual advertising spending by those two companies?3.There are two competing Internet-based providers of medical information suitable for patients. ProPatient currently charges $150 per year to subscribers of its service,which helps patients learn more about their medical conditions. Its competitor, AskUs Health, currently charges $125 for a similar service. The current level of advertising by ProPatient is $2,500,000. ProPatient has tracked its volume of subscribers as a function of its price, the price of AskUs services, and of its own marketing expenditures designed to promote the service. The marketing department at ProPatient estimated its demand relationship based on these data. Here is the result: QP= 120,000 -900PP+ 400PA+.02M where QP= quantity of subscribers to ProPatient PP = price charged by ProPatient PA= price charged by AskUs Health MP= Marketing expenditures by ProPatient (all values of the independent variables are in dollars)ProPatient’s fixed cost to establish and maintain the business is $10,000,000 plus marketing…
- 3.There are two competing Internet-based providers of medical information suitable for patients. ProPatient currently charges $150 per year to subscribers of its service,which helps patients learn more about their medical conditions. Its competitor, AskUs Health, currently charges $125 for a similar service. The current level of advertising by ProPatient is $2,500,000. ProPatient has tracked its volume of subscribers as a function of its price, the price of AskUs services, and of its own marketing expenditures designed to promote the service. The marketing department at ProPatient estimated its demand relationship based on these data. Here is the result: QP= 120,000 -900PP+ 400PA+.02M where QP= quantity of subscribers to ProPatient PP = price charged by ProPatient PA= price charged by AskUs Health MP= Marketing expenditures by ProPatient (all values of the independent variables are in dollars)ProPatient’s fixed cost to establish and maintain the business is $10,000,000 plus marketing…Exercise A.5 Consider a company with market power that sells its product to two distinct consumer groups (type 1 consumers and type 2 consumers). Graphically illustrate the following situation: "if you charge a single price only consumers of type 1 will be able to buy the product but, if you charge differentiated prices, the two types of consumers will be able to buy it"Question # 5 A) Suppose in a market of confectioneries, there are only four suppliers; Delizia, Sachas, La Farine and Pie in the Sky. Using the data in give Table and answer the following the questions using completely labeled graph for each part. Price Delizia Qs Sachas Qs La Farine Qs Pie in the Sky Qs 10 50 100 300 650 20 100 200 600 1,300 30 150 300 900 1,950 40 200 400 1,200 2,600 50 250 500 1,500 3,250 Derive the market supply at given price levels. Also, illustrate it graphically and label it. Suppose the technology improvement has increased the output in the confectionery market by 100 units by every firm at each price level. Identify the change in the supply and also, illustrate it graphically and label it. B) Given the following individual demand and supply schedules for pen and answer the following the questions using completely labeled graph for each part. Price Demand by Ali Demand by…
- Let’s assume that in California a corporation that produces electricity controls the market where its electricity is purchased and sold, then it would most probably Group of answer choices have legal protection to prevent copying its methods of production for commercial use. cut production, raise prices and realize positive economic profits. have a patent giving it exclusive legal rights to make, use, and sell for a limited time. export its product to other countries.12.3 Armed Conflict: Consider the following strategic situation: Two rival armies plan to seize a disputed territory. Each army's general can choose either to attack (A) or to not attack (N). In addition, each army is either strong (S) or weak (W) with equal probability, and the realizations for each army are independent. Furthermore the type of each army is known only to that army's general. An army can capture the territory if either (i) it attacks and its rival does not or (ii) it and its rival attack, but it is strong and the rival is weak. If both attack and are of equal strength then neither captures the territory. As for payoffs, the territory is worth m if captured and each army has a cost of fighting equal to s if it is strong and w if it is weak, where s <w. If an army attacks but its rival does not, no costs are borne by either side. Identify all 12.7 Exercises • 267 the pure-strategy Bayesian Nash equilibria of this game for the following two cases, and briefly describe…3) Bookface, the largest online social media network in the world, is being sued for abusing market power and attempting to create a monopoly. To defend his company, its founder Zark Muckerberg claims that in the social media industry, users want to be on whichever platform their friends are, which makes the creation of monopolies inevitable. Prosecutors, however, disagree. They claim that Bookface has used its market power to drive small companies out of the market. a. Which side is right? b. Please discuss this phenomenon and its sources.