4 - Smithson Cutting is opening a new line of scissors for supermarket distribution. It estimates its fixed cost to be $500.00 and its variable cost to be $0.50 per unit. Selling price is expected to average $0.75 per unit. a) What is Smithson’s break-even point in units? b) What is the break-even point in dollars?

Marketing
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ISBN:9780357033791
Author:Pride, William M
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Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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4 - Smithson Cutting is opening a new line of scissors for supermarket distribution. It estimates its fixed
cost to be $500.00 and its variable cost to be $0.50 per unit. Selling price is expected to average $0.75
per unit.
a) What is Smithson’s break-even point in units?
b) What is the break-even point in dollars? 

 

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