6)The county took steps to ______________ water quality. Select one: a. spread b. prescribe c. enhance d. alert
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6)The county took steps to ______________ water quality.
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- 1a) A YouTube advertisement has received a CPM of $20. The amount of people that have seen this ad is 150,000. What is the total cost of this advertisement? 1b) The total cost of running an Amazon AD is $4,000,000., if we estimate CPM of $20. How many viewers are expected to watch the AD? 1c) An influencer who focuses her content on skincare products reaches 500,000 people through her TikTok account on a video. An emerging brand asks her to do a review of their products where for 40 seconds of video the influencer is paid $8,600. Determine the CPM.10 New-to-the-world products are used to reposition brands. A. True B. False31 Brands say something about product quality and consistency. Select one: a. False. b. True.
- The manufacturer of a low-calorie sweetener altered the product's flavor to make it better tasting with the goal of improving consumer attitudes toward the brand. By improving the taste, the company is trying to influence consumers to do which of the following? change their belief change the importance of the evaluative criteria consumers use in choosing the product add a new evaluative criteria to those the consumer previously considered change the feelings the consumers have toward their belief Bill has a toothache, and he wants it to stop hurting. However, he has always been afraid to go to the dentist. What type of motivational conflict is Bill experiencing? a primary-secondary conflict an approach-approach conflict an avoidance-avoidance conflict an approach-avoidance conflict Which of the following best describes the use of two-sided messages to communicate with consumers? Two-sided messages are…An avant-garde clothing manufacturer runs a series of high-profile, risqué ads on a billboard on the Trans-Canada Highway and regularly collects protest calls from people who are offended by them. The company has no idea how many people in total see the ads, but it has been collecting statistics on the number of phone calls from irate viewers: Type Description Number of ComplaintsR Offensive racially/ethnically 10M Demeaning to men 4W Demeaning to women 14I Ad(s) is/are incomprehensible 6O Other 2Depict this data with a Pareto chart. Also depict the cumulative complaint line. What percent of the total complaints can be attributed to the most prevalent complaint?71. The element of the marketing mix demonstrated when a company places an ad in the Yellow Pages is __________. a) product b) price c) promotion d) place e) process 72. The element of the marketing mix demonstrated when an art gallery suggests a $2. 00 donation at the door is __________. a) product b) price c) promotion d) place e) production 73. To attend the winter concert presented by the community chorus, every person had to donate one unwrapped toy at the concert hall door. This statement is most closely related to the __________ element of the marketing mix. a) product b) process c) price d) place e) promotion 74. The element of the marketing mix demonstrated when a newspaper carrier throws a paper on the front porch is __________. a) product b) price c) promotion d) place e) process 75. The ability to buy a soda from a vending machine demonstrates which element of the marketing mix? a) Product b) Price c) Promotion d) Place e) Process 76. With today’s cell phones, you can…
- 1) ------- a consumer experiences the brand by seeing it, thinking it, the likely it, so will strongly registered in memory. Select one: a. Brand awareness b. Brand building c. Brand equity d. Based brand equity 2) Descriptive and persuasive elements increase the burden on marketing communications to build awareness. Select one: O True O Falseselect the correct anserwHow would you interpret the given output? (100 words) Variables Cronbach’s Alpha Discriminant validity Brand Image Brand Loyalty Brand Awareness Brand Equity Brand Image 0.891 0.879 Brand Loyalty 0.809 0.405 0.949 Brand Awareness 0.836 0.210 0.183 0.878 Brand Equity 0.952 0.145 0.360 0.198 0.872
- Claudia, a marketing consultant, recommended that brand equity for a new environmentally friendly product could be established by giving initial customers free memberships in the Sierra Club organization. Claudia used which of the following in her recommendation? A) promotional consideration B) emotional conditioning C) classical consideration D) instrumental conditioning12.Which of the following best describes the advantage a brand offers it's customers (i.e. why a brand is important to its customers)? Be sure you think about the advantage of a brand — not necessarily the product. Group of answer choices The brand is something customer thinks about all the time. As a result, it doesn't matter what kind of product the brand has made before, they'll buy anything from a brand. A brand always makes a customer feel better about themselves. Customers rely on brands to make their shopping decisions easier and to be more confident about their choices in purchasing products/hiring services.Give atleast 5 sentences that explains why this topic is appropriate to be a research topic And why is this a research problem; "The Relationship between service quality and customers' fulfillment in Courier Service industry"