a) After determining the total product cost of P100.00 per unit, Mr. Rick the owner, decided to set mark-up of 15% on cost of his product. Determine the final retail price per unit of product. b) What is the pricing strategy used by Mr. Rick? Briefly explain this pricing strategy. c) How many units must be sold for Mr. Rick to Break-even if Fixed Cost is Php 100,000, Unit Selling Price is Php10.00 and Unit Variable cost is Php 5.00.

a) After determining the total product cost of P100.00 per unit, Mr. Rick the owner, decided to set mark-up of 15% on cost of his product. Determine the final retail price per unit of product. b) What is the pricing strategy used by Mr. Rick? Briefly explain this pricing strategy. c) How many units must be sold for Mr. Rick to Break-even if Fixed Cost is Php 100,000, Unit Selling Price is Php10.00 and Unit Variable cost is Php 5.00.

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)

14th Edition

ISBN:9781305506381

Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris

Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris

Chapter8: Cost Analysis

Section: Chapter Questions

Problem 1E

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