A college in a metropolitan area wishes to increase its evening offerings of business-related courses such as marketing, accounting, finance, and man- agement. Who are the target market customers (students) for these courses?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
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A college in a metropolitan area wishes to increase its evening offerings of business-related courses such as marketing, accounting, finance, and man- agement. Who are the target market customers (students) for these courses?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing