A first-year ZU business students states: "There is no use in calculating financial ratios, because each company is different and we have nothing to compare the ratios to". Do you agree with this statement? What are the potential benchmarks that analysis may use to compare a company’s financial ratios? What are the advantages and disadvantages of these benchmarks

Financial Reporting, Financial Statement Analysis and Valuation
8th Edition
ISBN:9781285190907
Author:James M. Wahlen, Stephen P. Baginski, Mark Bradshaw
Publisher:James M. Wahlen, Stephen P. Baginski, Mark Bradshaw
Chapter4: Profitability Analysis
Section: Chapter Questions
Problem 28PC: Select data for Avis and Hertz for 2012 follow. Based only on this information and ratios that you...
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A first-year ZU business students states: "There is no use in calculating financial ratios, because each company is different and we have nothing to compare the ratios to". Do you agree with this statement? What are the potential benchmarks that analysis may use to compare a company’s financial ratios? What are the advantages and disadvantages of these benchmarks 

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