A manager of a store wants it to be the sales leader in the region. In order to achieve this goal, the manager must analyze data to determine whether objectives have been met, efficiencies achieved, and goals obtained. Which tool should this manager use for this assessment? A:Key performance indicators (KPIs) B:Revenue growth rate (RGR) C:Customer lifetime value (CLV) D:Customer acquisition cost (CAC)
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- Personal Selling CB a. what is the sales function in a maufacturing and distribution company? b. what is the role of personal selling in a manufacturing and distribution company? c. How often should sales forecast is completed and how well the plan is used in the day to day operations. What forecasting tools are used?4-In customer relationship managementwhen variation in desired and actual performance occur the formal means for identifying a correcting the difference in the performance is called ? a Performance indicators . b. Gap analysis C.Performance appraisal D.Performance keys1. ________ typically deal with tactical issues, which tie strategy to day-to-day operations. A. Executives (vice presidents) B. Employees C. Managers (directors) D. Supervisors 2. ________ issues deal with day-to-day issues. A. Tactical B. Operational C. Strategic D. None of these 3. Customer loyalty: A. Is an employee's obligation to consistently support a company B. Gauges how happy your customers are with your good or service C. Is an important element of poor quality and customer service D. None of these
- 3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and ●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of customers have downloaded and use the app. Report Structure Your report should include the following sections: ●Introduction: Briefly explaining the purpose of the report ●Technology Options: Where you describe each type of technology ●Sales Solution: Where you explain how the options will increase sales ●Marketing Channels: Where you discuss how to reach customers…Q6a) Why are more and more firms using non-financial control measures in addition tothe traditional financial-based measures? What are some of the more commonlyused non-financial measures in assessing marketing performance? b) You have been appointed as a marketing manager for Tumfwane enterpriseslimited based in Mufulira in the Copperbelt that offers hospitality services to themarket. You managing Director wants to know the consumer buying decisionprocess. Write a memo to her using an appropriate diagram to explain the buyingdecision process of a consumer? c) The president of a large manufacturer of household appliances that aremanufactured and sold in Zambia, has asked you to develop a system formonitoring and evaluating the impact of major environmental trends in thiscompany’s strategies and programmes. Briefly describe your proposed system interms of how you would organize your scanning activities, and evaluate the impactof each(d) Stouffer’s foods holds a commanding share of the…7-When customer becomes valued asset to be managed by the firmthe firms deploys? A.Quality control on customer market shares . B.Customer feedback promises . C.Customer - relationship management . d.Customer complaints rise up issues .
- 24. Method of administering the questionnaire includes: A. Convening all concerned respondents one at a time. B. Allowing respondents to self-administer the questionnaire. C. Uploading questionnaires on print media. D. Allowing respondents to administer questionnaires. 25. The first question on the questionnaire should be: A. Cluster. B. Controversial. C. Important D. Insignificant. Part (III) Give Short Answer For The Following Questions ) 1. Explain closed questions and open-ended questions with examples. 2. What planning dimensions determine information system development? Elaborate. 3. Why is it difficult to determine user requirements. 4. What is the purpose of preliminary investigation. 5. What is an infeasible project and how are they handled. 6. Elaborate System performance. 7. Explain economic, technical & behavioral feasibility. 8. Explain the importance of oral presentation. 9. Briefly discus the various steps in Feasibility Analysis. 10. What is the…Q3. How can MS-Excel be useful for data management in small firms? use examples to illustrate your answer.1.1 Provide more in depth information for below: The aim of the study is to investigate how IT is being utilized in family-owned businesses, its impact on their competitiveness and sustainability, and provide recommendations for effective IT implementation. The research objectives are to explore the current IT usage in family-owned businesses, identify benefits and challenges of IT implementation, examine the role of IT in family-owned businesses' competitiveness and sustainability, and provide recommendations for effective IT implementation.
- 1.Purposiveness related to scientific investigation refers amongst others to a. It is based on solving problem, follows a step-by-step logical, organized method b. The fact that an investigation has a clear theoretical base. c. The probability that our estimations are correct d.The situation in which research is focused on solving a well?identified and defined problem 2. Help make certain decisions depending on customer profile, can be classified as a. descriptive study b. causal study c. exploration study d. explanation study 3. When the topic under investigation is very complex, can be classified as a. descriptive study b. causal study c. exploration study d. explanation study1. Read the following scenarios and explain what level of need analysis is mentioned. a. Main duties of customer service officers are handling customer complaints and direct them to correct department. In dealing with this duty they need be good communicators, empathetic and should have the correct technical information about the products. b. In the analysis of customer service department performance appraisals, HR manager identified many customer service officers do not have clear understanding about technical aspects of the products. c. ABC company is large consumer appliance retailer, recently they identified large number of complaints in social media pages from customers. The main reason was poor after sales service offered by the company.109) Jay Minkoff at First Flavor may use the Boston Consulting Group (BCG) matrix to help him make decisions for his firm. What does he need to understand about the purpose of the matrix and the four categories of the BCG growth-market share matrix? 110) When analyzing its portfolio of businesses with the Boston Consulting Group model, Disney views its movie brand as a star. What does this mean? 111) The BCG matrix is a useful approach to evaluate current businesses. Describe a tool that you could use at a firm to decide how to make growth happen. 112) Briefly describe the four qualities SBU objectives should have. Why are these qualities important?