Come up with a brand name for a hypothetical product of your choice. Explain briefly. 2. Come up with a why statement for your brand. 3. Describe how your product will be differentiated from competitor products

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Business Assignment 

1. Come up with a brand name for a hypothetical product of your choice. Explain briefly.

2. Come up with a why statement for your brand.

3. Describe how your product will be differentiated from competitor products

 4. Come up with a positioning statement for your brand. Which type of positioning strategy are youu using?

5. Semiotics analysis: what words or symbols will your brand be associated with. Write a list. Explain if needed.

6. Create a product map for your product

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