A property development company is planning to build a block of student apartments in Lusaka’s Mass Media area. The company is yet to decide what size of block to build: a small, medium, or large. The payoffs of each size will depend on the demand for student accommodation in the area, which could be low, medium, high. The Developer estimates a 25%, 35%, and 40% chance of low, medium, and high demand, respectively. Below is a payoffs matrix (in K’000) showing the annual payoffs for the decision problem.   Size of Block Market Demand Low Medium High Small 400 400 400 Medium 200 500 500 Large -400 300 800 Required: Identify the decision alternatives and uncertain conditions surrounding them? What is the optimal decision if the Developer is conservative? What is the optimal decision if the Developer is a risk taker? What is the optimal decision if the Developer wishes to minimize the Expected Opportunity Loss on the decision to be taken?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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QUESTION TWO

A property development company is planning to build a block of student apartments in Lusaka’s Mass Media area. The company is yet to decide what size of block to build: a small, medium, or large. The payoffs of each size will depend on the demand for student accommodation in the area, which could be low, medium, high. The Developer estimates a 25%, 35%, and 40% chance of low, medium, and high demand, respectively.

Below is a payoffs matrix (in K’000) showing the annual payoffs for the decision problem.

 

Size of Block

Market Demand

Low

Medium

High

Small

400

400

400

Medium

200

500

500

Large

-400

300

800

Required:

Identify the decision alternatives and uncertain conditions surrounding them?

What is the optimal decision if the Developer is conservative?

What is the optimal decision if the Developer is a risk taker?

What is the optimal decision if the Developer wishes to minimize the Expected Opportunity Loss on the decision to be taken?

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