These are not graded questions as they are revision questions from my textbook Question 4You are selling two goods, 1 and 2, in a market consisting of three consumers with thefollowing reservation prices:Reservation Price (Rands)ConsumerGood 1Good 2Abby40120Bella8080Carla12040The unit cost of each product is R50.4.1Compute the optimal prices and profits for each of the following scenarios:(a) the goods are sold separately(b) pure bundling(c) mixed bundling.4.2Which strategy would be most profitable? Explain why.

The market has three customers, each having a different reservation price (shown in the table…

Answered: Question 4 You are selling two goods, 1…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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