A textile company manufactures and sells x shirts per month. The monthly cost and price demand equations are given as C(x)=150,000+30x and p= 50 − x/100. a) Using the analysis from obtaining the demand function and price elasticity of demand, discuss what the textile company can do to increase revenue from the sale of shirts. b) Given a price of $20, determine and analyse whether the company should increase or decrease price to increase revenue. Include in your analysis the price the company should charge per shirt to ensure revenue is maximized and your interpretation of the marginal cost.

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter14: Pricing Techniques And Analysis
Section: Chapter Questions
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A textile company manufactures and sells x shirts per month. The monthly cost and price demand equations are given as C(x)=150,000+30x and p= 50 − x/100. a) Using the analysis from obtaining the demand function and price elasticity of demand, discuss what the textile company can do to increase revenue from the sale of shirts. b) Given a price of $20, determine and analyse whether the company should increase or decrease price to increase revenue. Include in your analysis the price the company should charge per shirt to ensure revenue is maximized and your interpretation of the marginal cost.
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