A) What is forecasting?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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A) What is forecasting?
B) describe types of forecasting
C) Decribe the relationship of forecasting types with
product life cycle (PLC)
Transcribed Image Text:A) What is forecasting? B) describe types of forecasting C) Decribe the relationship of forecasting types with product life cycle (PLC)
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