a. Compute MAD for the fifth period, then update it period by period using exponential smoothing with a = .10. (Round your intermediate calculations and final answers to 3 decimal places.) A Demand 123 183 143 78 73 Period 1 2 MADT 3 4 5 6 118 7 113 8 142 107 10 162 11 117 12 102 13 137 14 147

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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a. Compute MAD for the fifth period, then update it period by period using exponential smoothing with a = .10. (Round your
intermediate calculations and final answers to 3 decimal places.)
t
A
Period
Demand
123
183
143
78
MADT
1
3
4
73
6.
118
7
113
8.
142
9.
107
10
162
11
117
12
102
13
137
14
147
Transcribed Image Text:a. Compute MAD for the fifth period, then update it period by period using exponential smoothing with a = .10. (Round your intermediate calculations and final answers to 3 decimal places.) t A Period Demand 123 183 143 78 MADT 1 3 4 73 6. 118 7 113 8. 142 9. 107 10 162 11 117 12 102 13 137 14 147
Problem 3-28
The manager of a travel agency has been using a seasonally adjusted forecast to predict demand for packaged tours. The actual and
predicted values are as follows:
Period Demand Predicted
123
183
113
200
1
143
78
73
150
102
80
135
4
5
6.
118
113
142
7
128
124
9.
107
162
117
109
150
94
80
10
11
102
137
12
13
140
128
14
147
Transcribed Image Text:Problem 3-28 The manager of a travel agency has been using a seasonally adjusted forecast to predict demand for packaged tours. The actual and predicted values are as follows: Period Demand Predicted 123 183 113 200 1 143 78 73 150 102 80 135 4 5 6. 118 113 142 7 128 124 9. 107 162 117 109 150 94 80 10 11 102 137 12 13 140 128 14 147
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