a. Evaluate the mission statements of each company and report whether each mission statements have fulfilled the nine components of good characteristics of mission statement (customers, products or service. markets, technology. Survival/growth and profitability, philosophy, selfconcept, public image and employees).
Case: Corporate Analysis on Mission Statement
Mr Smith Brown has been appointed as a corporate analyst manager with Worldwide Corporate Investment Limited (WCIL). His main responsibility is to identify potential corporate entities that will potentially considered as investment's choice by their clients. A part from financial indicators, WCIL are also looking on the underlying corporate information that will help their clients getting in-depth analysisof the companies that they can consider to investment. Recently, Mr Brown has listed four international companies that they consider for 2024's investment alternatives for their existing clients (investors). Mr Brown decided to start his analysis with the understanding of the company's mission statement as it possesses a concise explanation of an organization's reason for existence and describes its purpose, intention and overall objectives. The mission statement supports the vision and serves to communicate purpose and direction to employees, customers, vendors and other stakeholders. He believes that, company with strong mission statement will enhance better revenue dan return to their shareholders as the whole mission statement will led all employees to work in the same direction and give high commitment to the company. The following information are related to all four companies under his consideration;
A. ACBest Airlines Limited ACBest Airline Limited was founded in 2004 with their headquarters located at Jakarta, Indonesia. The company is the Second largest low-cost carrier and to provide the best service to Indonesian and South-East Asian region. At this moment, the company has 160 aircrafts and hired more than 25,000 staffs. The mission statements of the company are as follows - "Be the best employer while all employees are recognised as family, globally recognised brand, consistently and affordable services and fares for every customer and maintaining highest service-product quality with continuous innovative spirit, strive for better efficiency, and better services".
B. ThreeTonne Holdings Limited The company was founded in 1997 and its headquarters are situated in Shenzhen, China. ThreeTonne is one of the world-leading companies that deal with the internet and technologies related to it. The mission statement of the company is - "To enhance the quality of life through the use of internet services."
C. Haier Smart Home Co., Limited The company was founded in 1980 and its headquarters are in Beijing, China. The main business is a smart home ecological brand that customizes better life solutions for global users. The company is mainly engaging in the research, development, production and sales of smart home appliances such as refrigerators/freezers, washing machines, air conditioners, water heaters, kitchen appliances, small home appliances and smart home scene solutions. The mission statement of the company is - "to deliver premium quality, state-of-the-art products that respond to the constantly changing
D. BEST Furniture Limited BEST Furniture founded in 1993 in Italy. The company has evolved significantly from a small second-hand furniture stores to the global furniture manufacturing and distributors to a reputable home furnishing brands in the world. Currently, the company operates at more than 100 stores across the Europe and South-East Asia with a big prospect of growth in the future. The mission statement of the company is - "to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them."
Based on the information, Mr Brown have appointed you to assist him to perform and answer the following tasks/ questions;
a. Evaluate the mission statements of each company and report whether each mission statements have fulfilled the nine components of good characteristics of mission statement (customers, products or
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