a. There are four general steps in conducting an external environmental analysis starting with scanning of the environment. Briefly, explain all four steps.  b. Choose any organisation of your choice and employ the “SWOT Matrix” to demonstrate the current strategic position of the organization and clearly indicate the strategy options available to help match that organization’s internal environmental elements against its external environmental elements.  c. Compare and contrast “strategic blunder” and “strategic drift”?

Understanding Business
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ISBN:9781259929434
Author:William Nickels
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Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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a. There are four general steps in conducting an external environmental analysis starting
with scanning of the environment. Briefly, explain all four steps. 


b. Choose any organisation of your choice and employ the “SWOT Matrix” to demonstrate
the current strategic position of the organization and clearly indicate the strategy options
available to help match that organization’s internal environmental elements against its
external environmental elements. 

c. Compare and contrast “strategic blunder” and “strategic drift”? 

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