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1. Strategic alliances are common in international marketing. A great example of strategic alliances would be, the U.S.-based Delta Airlines is in charge of all sales in the U.S. for the KLM Royal Dutch Airlines. Which of the following is true regarding strategic alliances? a. All the other choices are true of strategic alliances b. They share corporate and market goals c. They involve two or more companies d. They tend to be non-equity-based alliances

1. Strategic alliances are common in international marketing. A great example of strategic alliances would be, the U.S.-based Delta Airlines is in charge of all sales in the U.S. for the KLM Royal Dutch Airlines. Which of the following is true regarding strategic alliances? a. All the other choices are true of strategic alliances b. They share corporate and market goals c. They involve two or more companies d. They tend to be non-equity-based alliances

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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1. Strategic alliances are common in international marketing. A great example of strategic alliances would be, the U.S.-based Delta Airlines is in charge of all sales in the U.S. for the KLM Royal Dutch Airlines. Which of the following is true regarding strategic alliances?

a. All the other choices are true of strategic alliances

b. They share corporate and market goals

c. They involve two or more companies

d. They tend to be non-equity-based alliances

 

2. efers to the budget method that is based on past or projected sales numbers.

a. Historical

b. Objective-and-task

c. Benchmarking on competitors

d. Percent-of-sales

 

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