A. Think of a brand or product that is available throughout the world, such as an athletic brand like Nike or a food product like Pepsi or Coca-Cola. Now go online to the different country-specific branches of the company’s What differences are there? How might the company be attempting to tailor its globalized product to a specific culture? What advances into the foreign market does this use of the Internet allow the company to make?

A. Think of a brand or product that is available throughout the world, such as an athletic brand like Nike or a food product like Pepsi or Coca-Cola. Now go online to the different country-specific branches of the company’s What differences are there? How might the company be attempting to tailor its globalized product to a specific culture? What advances into the foreign market does this use of the Internet allow the company to make?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter9: Reaching Global Markets

Section: Chapter Questions

Problem 2DYMP

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