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An alternative for global marketers is to alter a basic product slightly to meet local conditions. Explain with an example?
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- Does your marketing plan involve reaching global customers outside the United States? If the answer is no, read no further and do not include a global ele- ment in your plan. If the answer is yes, try to identify the following: 1 What features of your product are especially im- portant to potential customers? 2 In which countries do these potential customers live? 3 What special marketing issues are involved in try- ing to reach them? Answers to these questions will help in developing more detailed marketing mix strategies described in later chapters.You work for a cranberry company in Nova Scotia looking to enter the cranberyy market in Australia. Based on this scenario, Describe the product (cranberries), its strongest features and major weakness, and the stage in the product life cycle in the home country (Nova Scotia) and in the target country(Australia). Do you plan to market only in major population centers, or do you plan to achieve total market coverage?Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with a liberal culture.
- A. What overseas market entry strategy do you recommend and why? B. Would Haldiram’s products also require any adaptation for global business & if so, why? Explain BrieflyA company's market entry strategy is critical in the success of that business. Name a local business in Jamaica and discuss a possible global market entry strategy that this business can use to enter an international market of your choice. In your discussion, justify your choice of international market and reasons for selecting this market entry strategy.What role does localization play in global marketing, and how can global marketers balance the need for standardization with the need for customization?
- Fill in the blank with the missing term(s) 1. The influences in the global economy are Click or tap here to enter text., Click or tap here to enter text. of Click or tap here to enter text. . 2. Code of Business Conduct are Click or tap here to enter text.,Click or tap here to enter text. and Click or tap here to enter text.. 3. Click or tap here to enter text. prohibits salespeople from joining a competing firm for a year after they leave. Filling in the below table with the best matching term: ● Trust in transactional sales● Influences of sales management ● Reciprocity● Business slander ● Business libel● Bribery ● Non-compete clause● Business ethics ● Ethical decision-making ● Product disparagement ● Competition Act ● Trust in strategic alliance salesDiscuss which international strategy could be used to attract customer to the US market to purchase Audi motor vehiclesWhen extending a product to an overseas market, what type of governmental influences must be considered? A) Cultural preferences B) Size and packaging C) Language differences D) Tariffs and trade barriers E). Business customs
- As a consultant hired by “A1 Jamaican Natural Juiceman” a local natural juice producer, who is interested in entering the world stage with their home made recipes.. Compare and contrast the export marketing models identified as “Born Global” and the “Wortzel & Wortzel Stages Model. b) Also explain what are the categories of export marketing challenges? And how are these mitigated?Explain the embargo trade barrier, with an example. Explain why Develping a Global Vision through Marketing research could be an interesting international marketing topic and why the personal selling and sales management topic be least interesting to someone?A company's market entry strategy is critical in the success of that business. Name a local business in your country and discuss a possible global market entry strategy that this business can use to enter an international market of your choice. In your discussion, justify your choice of international market and reasons for selecting this market entry strategy.