A. When aggregate planning seeks to influence demand and supply, both the marketing and operations functions are involved. In this case, the goal is generally to find: a. A lower total cost plan b. A higher profit plan c. A higher sales revenue plan d. A lower cost of goods manufactured plan

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
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A. When aggregate planning seeks to influence demand and supply, both the marketing and operations functions are involved. In this case, the goal is generally to find:

a. A lower total cost plan
b. A higher profit plan
c. A higher sales revenue plan
d. A lower cost of goods manufactured plan
 

B. In a market situation where demand is exceeding supply, which from the following list would you generally work on first?

a. Distribution
b. Work force level
c. Promotion
d. Price
 
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