According to the Boston Consulting Group, marketers may classify their products as all of the following except A. cash cows. B. cash pig. C. dogs. D.stars. E. question marks.
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- 2- Why should marketers focus on the needs and wants of customers? a. because wants are more specific and satisfying them makes customers happier b. all available choices are correct c. because although we have similar needs, we have different preferences d. because wants are different between customers even if we have similar needsH&M claims that its female consumers are more brand loyal than male. The company’s management may want to determine from time to time whether or not this claim is true. This is an example of a. Directional hypothesis b. Non directional hypothesis c. Relational hypothesis d. Alternate hypothesisJane employs ambush marketing to help her determine which individuals or organizations are most likely to use the products of her electronic company. Select one: True False
- A market segment that the company serves is called _________. a. none of the choices is correct b. a market niche’ c. a target seller d. a target marketWants become demands when _________________________. Select one: a. marketers understand consumer needs b. the benefits from buying them equal the cost c. they are backed by the consumer's ability to buy d. they become less desired than needs e. needs cannot be fulfilled4.A consumer buying behavior is often influenced by reference groups to which the consumer does not belong. a. False. b. True.
- When compared to consumer markets, business markets are ________. Select one: a. smaller b. somewhat larger c. approximately the same d. huge3) Your new employer has asked you, as a new marketing graduate, to develop a group of potential customers who respond in a similar way to a given set of marketing efforts. You have been asked to develop a(n) ________. A) target market B) market segment C) market D) market strategyBCG Matrix analyzes "questions marks" as difficult to assess because of uncertain future of these products. The success or failure of question mark product depends on ________. Question 9 options: market share fluctuation competitive strategy success of marketing campaigns strategic financial investment
- 11) When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavor. Sometime later the same basic formula was given a fresh, minty flavor to appeal to adults. What is this marketing strategy called? Product extrapolation Product differentiation Usage segmentation Psychographic segmentation18.Marketers are said to suffer from marketing myopia when they ignore underlying consumer needs and focus excessively on ________. a. All of these options. b. Consumer brand experience. c. Consumer existing wants. d. Competitor threats.__________________ are based on samples taken from potential customers. a. Executive opinion method b. All the given options c. Consumer surveys method d. Delphi method