A firm’s value proposition communicates the benefits received from theproduct or service by customers. Therefore, the value proposition provides the customer with which key piece(s) of information? a. The price of the good or service b. Where to buy the good or service c. How to use the good or service d. Reasons to buy the good or service e. All of these are correct.

A firm’s value proposition communicates the benefits received from theproduct or service by customers. Therefore, the value proposition provides the customer with which key piece(s) of information? a. The price of the good or service b. Where to buy the good or service c. How to use the good or service d. Reasons to buy the good or service e. All of these are correct.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter1: An Overview Of Strategic Marketing

Section1.2: Dollar Shave Club: The Company For Men

Problem 2C

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