Answered: Additional questions: 1. How should an…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Question

Identify the problem of the case
State the objectives
SWOT Analysis
Conclusion/Recommendation
Additional questions:
1. How should an employee behave if he/she is a holder of confidential information?
2. Why should a company protect trade secrets and proprietary information?

Transcribed Image Text:my fav <33 Wag mo nalang sila pakinggang dami alam e now CASE STUDY Instruction: Read the article thoroughly and answer the questions that follow. Divulging or revealing confidential information such as the personal profile of clients is prohibited for employees especially among sales personnel. Any type of information such as trade secrets and other proprietary information should be kept protected by companies. Employees who have access to such information are trusted to keep them confidential. Overhearing information about a client should be dealt with accordingly. In the same manner, having confidential information about a competitor should be treated ethically. If the information about a client can help in boosting sales, execute the appropriate action to make things work out for the client and the company. Whatever personal information obtained should be kept confidential. On the other hand, trade secrets and other types of information should remain confidential within the bounds of the company premises. Upon the employee's resignation, it is also his/her duty not to divulge any information about the company he/she previously worked for. Requirements: Identify the problem of the case State the objectives SWOT Analysis Conclusion/Recommendation Additional questions: 1. How should an employee behave if he/she is a holder of confidential information? 2. Why should a company protect trade secrets and proprietary information?

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