What are the inputs represented in the consumer’s behavior as a system, when making the purchasing decision? a. Motives and place of purchase. b. 4ps’s c. The buyer's personal effects. d. The buyer's environmental effects.
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Choose the correct
What are the inputs represented in the
a. Motives and place of purchase.
b. 4ps’s
c. The buyer's personal effects.
d. The buyer's environmental effects.
Step by step
Solved in 2 steps
- 1. Jim’s boss asked him to investigate why sales for the last quarter were low. Jim interviewed one of the sales managers about the problem, and she complained that the new people didn’t know how to sell. Jim then wrote a report in which he identified the new people’s deficient skills as the problem and recommended that more training be provided for them. What errors in interpretation do you see in Jim’s report? 2. You are writing a report on the progress of your local cable company’s efforts to increase the sales of five of its products through different advertising media: print and online newspapers and magazines, television, radio, email, and social media. Plan the headings for this report and explain why you’d organize the information this way.Manufacturers and distributors implore you, as the chief buyer for a major supermarket chain, to carry their newest products. There are dozens of brand-new offerings every week. These products are often introduced through widespread marketing efforts or special offers from retailers. To create way for new products, existing ones must be reduced or eliminated. You and the IT department should work together to develop a marketing MIS that can predict how stock adjustments will affect profits. What recommendations do you have for the IS group as they plan the architecture of this system?11.The ___________ is the set of controllable variables that the firm use to influence the buyer’s a. All of the answers are correct b. Management Process c. Marketing Mix d. Marketing Strategy 12.Barriers to entry is part of ___________. a. Threats of new entrants b. Market Rivalry c. Competitive Advantage d. All of the answers are correct 13.The ___________ is how much the consumer will pay. a. Product b. Promotion c. Price d. Place 14.___________ describes the unique features of products and services provided to customers that is different from any competitors in the market. a. Selling Features b. Value Proposition c. Unique Product d. None of the answers are correct 15.The ___________ is a customer segment which focuses on a wide range of potential customers. a. Management Strategy b. Mass Market c. Niche Market d. All of the answers are correct 16.___________ is the way you let your customers know about, sell, deliver, and maintain your products and services. a. Marketing Strategy…
- Product managers can gather user data by surveying customers, running tests with a product's beta versions, conducting market research with people who aren't current product users, and collecting behavioral data as current users interact. All these data can be analyzed--either manually or algorithmically-to identify trends, discover the reasons for those trends, and predict whether the trends are predicted to recur. What kind of analytic is the product manager using? Describe the purpose and benefit of this analytics.For each of the following report situations, write a clear problem statement and list what fac-tors could or should be explored. a. A manufacturer of breakfast cereals wants to attract a new demographic of consumers. b. The manufacturer of a toothpaste wants a bigger share of the toothpaste market. c. A company wants to give its stockholders a summary of its operations for the past calendar year. d. A building contractor engaged to remodel an office for Company X submits a report sum-marizing its weekly progress. e. The supervisor of Department X must prepare a report about the need for a new staff member. f. Baker, Inc. is experiencing higher than normal employee turnover. g. An executive must rank three subordinates on the basis of their suitability for promotion to a particular job. h. A restaurant manager must compare two possible suppliers of fresh seafood. i. An investment consultant must advise a client on whether to invest in the development of a lake resort. j. A consultant…1. An unsatisfied need is a gap between a person's actual and desired states on some physical or psychological dimension . Select one : True False 2. Market - oriented firms are characterized by a consistent focus only at the managerial level on customers ' needs and competitive circumstances . Select one : True False
- 3. Companies such as Johnson and Johnson are in a more advantaged position because they have the product knowledge and thus, consumers must rely on them for accurate information about product safety, usage, and effectiveness. Given this situation, companies have a duty to take special care to ensure that consumers' interests are not harmed by the products that they offer them. Discuss what can Johnson and Johnson do in design, production, and marketing to ensure that the above is achieved. Only typing answer Please explain step by stepMr.Abdul is a sales manager of Oman Foods Company. Which one of the following is the best reason that makes him continuously focus on reviewing and evaluating sales performance? a. To determine how many calls a salesperson makes b. To complete sales performance reviews c. To adjust with changing customer needs and modify strategic sales program d. To adapt pricing changesChoose the best ANSWER 1- What is the best need/benefit-oriented approach to defining a car? Descriptions of a car's engine size and features Outlining the warranty that comes with the car Describing how it provides more efficient and reliable transportation Showing the beautiful color and styling 2- What is the best way for TWU to define their "market" in a marketing sense? the location of their buildings current and potential students the faculty and staff delivering the product the mix of programs they offer 3- Which of the following is not recommended for a marketing plan? Communicate the plan to appropriate managers. Once you have a good plan in place, do not change it for at least a year. Marketing plans should be creative. Use common sense. 4- Which of the following is not a current trend (described in book/class)? Increasing consumer demands Decreasing price sensitivity among consumers Overall decrease in brand loyalty Increasing…
- A producer recently increased cost per unit and also increased economic surplus per unit. Which of the following statements is most true? A. Consumer surplus per unit decreased. B. Consumer willingness to pay for one unit increased C. Producer surplus per unit increased. D. Total costs increased E. Sales price per unit increased F. Production volume decreasedWhich of the following statements about a customer and consumer is correct?a. Both can never be same personb. One selects a product, while the other purchases itc. One purchases a product, while the other consumes itd. Both must exist for a marketing exchange to occur1 (a) From the perspective of the Marketing department and a Tactical assistant marketing manager, discuss the effect of the PESTLE. Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences. (THREE reasonable factors that may interrupt customers’ experiences) Request information from TWO other departments (Production, Distribution, Sales, Finance & Accounting, Human Resources) that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting.