After a trip to Turkey where you were inspired by the craftsmanship of artisans who make jewelry and decorative artifacts, you decide to establish an import business focusing ontheir work. How would you determine distribution intensityfor your business? What mode or modes of transportationwould you use to get the goods to the United States? Howand where would you warehouse the goods? Explain youranswers.

After a trip to Turkey where you were inspired by the craftsmanship of artisans who make jewelry and decorative artifacts, you decide to establish an import business focusing ontheir work. How would you determine distribution intensityfor your business? What mode or modes of transportationwould you use to get the goods to the United States? Howand where would you warehouse the goods? Explain youranswers.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter14: Marketing Channels And Supply Chain Management

Section: Chapter Questions

Problem 2DYMP

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