You sell manufacturing equipment for a Chinese company that imports the equipment into your country. You want to do a research project on potential brand names for a new product line, and have to choose among the following sampling ideas or projects. For each one, identify what type of study and sample you have, discuss the pros and cons, and then at the end, make a decision. Be mindful to present your information in a clear "1, 2 & 3" listing followed by a "DECISION:" in short concise and thorough answers. Stopping 200 people at a trade show and showing potential brand names to them to get their reaction. Hosting a breakfast or lunch at a trade show to get 3 groups of 10 to provide feedback to the names and logos. Send an email to your customers with a link to a URL that has the various names and let them

You sell manufacturing equipment for a Chinese company that imports the equipment into your country. You want to do a research project on potential brand names for a new product line, and have to choose among the following sampling ideas or projects. For each one, identify what type of study and sample you have, discuss the pros and cons, and then at the end, make a decision. Be mindful to present your information in a clear "1, 2 & 3" listing followed by a "DECISION:" in short concise and thorough answers. Stopping 200 people at a trade show and showing potential brand names to them to get their reaction. Hosting a breakfast or lunch at a trade show to get 3 groups of 10 to provide feedback to the names and logos. Send an email to your customers with a link to a URL that has the various names and let them

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter3: The Marketing Environment

Section: Chapter Questions

Problem 1DYMP

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