AGILITY CREATES A COMPETITIVE EDGE There is a huge demand in the United States and elsewhere for affordable women's clothing. Low-cost clothing retailers such as Spain's Zara and Sweden's H&M are benefiting from their ability to quickly get mass-produced, trendy new fashions to store shelves while some less-agile competitors like Macy's and Gap struggle to achieve the same results. A key factor for the agile retailers is their nearness to low-cost producers in Romania and Turkey, which greatly shortens transportation time. American retailers often source from China, but increasing wages there and the longer distance lessen their ability to take advantage of quickly introducing new low-cost fashions. What possible solutions are there for competitors such as Macy's and Gap?
AGILITY CREATES A COMPETITIVE EDGE
There is a huge demand in the United States and elsewhere for affordable women's clothing. Low-cost clothing retailers such as Spain's Zara and Sweden's H&M are benefiting from their ability to quickly get mass-produced, trendy new fashions to store shelves while some less-agile competitors like Macy's and Gap struggle to achieve the same results. A key factor for the agile retailers is their nearness to low-cost producers in Romania and Turkey, which greatly shortens transportation time. American retailers often source from China, but increasing wages there and the longer distance lessen their ability to take advantage of quickly introducing new low-cost fashions.
What possible solutions are there for competitors such as Macy's and Gap?
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