AGILITY CREATES A COMPETITIVE EDGE   There is a huge demand in the United States and elsewhere for affordable women's clothing. Low-cost clothing retailers such as Spain's Zara and Sweden's H&M are benefiting from their ability to quickly get mass-produced, trendy new fashions to store shelves while some less-agile competitors like Macy's and Gap struggle to achieve the same results. A key factor for the agile retailers is their nearness to low-cost producers in Romania and Turkey, which greatly shortens transportation time. American retailers often source from China, but increasing wages there and the longer distance lessen their ability to take advantage of quickly introducing new low-cost fashions.   What possible solutions are there for competitors such as Macy's and Gap?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section14.2: Adm: The Link From Farm To Table
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AGILITY CREATES A COMPETITIVE EDGE

 

There is a huge demand in the United States and elsewhere for affordable women's clothing. Low-cost clothing retailers such as Spain's Zara and Sweden's H&M are benefiting from their ability to quickly get mass-produced, trendy new fashions to store shelves while some less-agile competitors like Macy's and Gap struggle to achieve the same results. A key factor for the agile retailers is their nearness to low-cost producers in Romania and Turkey, which greatly shortens transportation time. American retailers often source from China, but increasing wages there and the longer distance lessen their ability to take advantage of quickly introducing new low-cost fashions.

 

What possible solutions are there for competitors such as Macy's and Gap?

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9780357033791
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