In class, 10-25 Minutes for Teams Assume that youhave recently been hired by a firm that manufacturesfurniture. You feel that marketing should have an input into supplier selection for the firm's products, butthe purchasing department says that should not bea concern for marketing. You need to explain to thedepanment head the importance of the value chainperspective. In a role-playing exercise, explain to thepurchasing agent the value chain concept, why it is ofconcern to marketing, and why the two of you shouldwork together.
In class, 10-25 Minutes for Teams Assume that youhave recently been hired by a firm that manufacturesfurniture. You feel that marketing should have an input into supplier selection for the firm's products, butthe purchasing department says that should not bea concern for marketing. You need to explain to thedepanment head the importance of the value chainperspective. In a role-playing exercise, explain to thepurchasing agent the value chain concept, why it is ofconcern to marketing, and why the two of you shouldwork together.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In class, 10-25 Minutes for Teams Assume that you
have recently been hired by a firm that manufactures
furniture. You feel that marketing should have an input into supplier selection for the firm's products, but
the purchasing department says that should not be
a concern for marketing. You need to explain to the
depanment head the importance of the value chain
perspective. In a role-playing exercise, explain to the
purchasing agent the value chain concept, why it is of
concern to marketing, and why the two of you should
work together.
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