Agnes, a General Manager in XXX Company, estimated a multiplicative demand function of the form: using a cross-section data collected in the company sales on 30th June, 2019. The estimation results are as follows:   Constant Price(P) Income (I) Price of other Good (Po) Estimated coefficient 0.022 -0.223 1.354 0.133 Standard Error 0.012 0.056 0.502 0.814 t-statistic (1.19) (-3.98) -2.69 -0.13 Number of Observations, n=210; R-squared= 0.7516 Critical Students t=1.96 at 5% Level of Significance   Write down the estimated demand equation                         Interpret the coefficients and value                                              Describe any three managerial decisions that can be applied by the manager from the estimated demand function

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter4: Estimating Demand
Section: Chapter Questions
Problem 2E
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 Agnes, a General Manager in XXX Company, estimated a multiplicative demand function of the form: using a cross-section data collected in the company sales on 30th June, 2019. The estimation results are as follows:

 

Constant

Price(P)

Income (I)

Price of other Good (Po)

Estimated coefficient

0.022

-0.223

1.354

0.133

Standard Error

0.012

0.056

0.502

0.814

t-statistic

(1.19)

(-3.98)

-2.69

-0.13

Number of Observations, n=210; R-squared= 0.7516

Critical Students t=1.96 at 5% Level of Significance

 

  1. Write down the estimated demand equation                        
  2. Interpret the coefficients and value                                             
  3. Describe any three managerial decisions that can be applied by the manager from the estimated demand function                        

 

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